25 VIDEOS. 14 ILLUSTRATIONS. 13 BLOGS. 1 CUSTOMIZABLE EXPERIENCE.
Teens face more stress than the average adult every single day. And they see marijuana not only as something that helps but as a safe and natural solution. So, how can the Washington State Department of Health convince them to choose a healthy alternative instead?
We had to change the marijuana conversation. Talk to teens about the things they can achieve—not the mistakes they may be making.
The Choose You content campaign goes beyond delivering just messaging to help teens explore their passions or find new ones—instead of using marijuana. As an interactive web experience, teens can customize a content feed by choosing topics from athletics, academics, creativity, socializing, and stress relief. Taking inspiration from what teens already interact with, we created sharable, social-style content that engages teens by giving them something real—new ideas, helpful how-tos, interesting new learnings, and some fun.
COPY: LACEY GONZALEZ // ART: PHILLIP ALLEN & MICHELLE FRANCES // CD: JESSICA SELANDER