TURNING A DINGY, OUTDATED WHITEBOARD VIDEO INTO A SLEEK, WELL-ILLUSTRATED BLACKBOARD SERIES.
As a tech trailblazer and industry thought leader, Intel had a clear vision for advancing the Internet of Things. But when it came to sharing that vision with their audience, the execution was a whiteboard mess.
So, they turned to us for help with translating complex ideas around infrastructure, connectivity, and autonomous capabilities into digestible content that made people want to learn and listen. The Evolution of IoT video series brought a fresh look, creative illustrations, and a touch of humor to technical content for a perfect balance of information and engagement.
COPY & ILLUSTRATION CONCEPTS: LACEY GONZALEZ // ART: JON GUEST & 50 FILMS // CD: JEFF PARIS