ENERGY EFFICIENCY IS ONE OF THE BIGGEST CHALLENGES OF OUR TIME—AND ON SEMICONDUCTORS WANTS TO HELP ENGINEERS FIND THE ANSWER.
After rebranding themselves as the world’s only energy-focused semiconductor supplier, ON searched for an agency of record that could help them deliver their new brand to audiences around the world.
The You See Differently campaign was part of our pitch. We wanted to connect with design engineers through a fresh creative approach and show them that ON sees them as they see themselves—the heroes behind solving the world’s biggest problems.
Through this brand-positioning campaign, we celebrated the inventiveness of design engineers who see unlikely technology as a way to change the world, while empowering them to reduce global energy use.
*While my concept was part of the winning pitch, it was not chosen as the final campaign.
COPY: LACEY GONZALEZ // ART: SEBASTIAN TATUM // CD: JEFF PARIS