BRINGING PRINT TO LIFE BY BRINGING THE DEAD TO SAVANNAH.
During my senior year at SCAD, my Collaborative Learning Center class partnered with HP and Aurasma (now HP Reveal) to create an augmented reality event.
While our clients entrusted us with complete creative freedom, our event needed to achieve two goals—raise awareness of Aurasma’s in-app capabilities and of HP’s commitment to helping small businesses succeed by engaging audiences at the crossroads of printed and technology.
From forming a partnership with a local urban retail shop to creating a branded AR event from the ground up, we brought the living dead to Savannah’s lively downtown center for a one-night experience that included a large-scale “newscast” projection, interactive sidewalk wraps and signs, limited edition AR shirts, a dance party in Elev8ed’s “safe shelter,” and a horde of zombies out to infect the public with interactive stickers.
COPY: LACEY GONZALEZ // ART: CAITLIN GETTINGER