“THE GATEWAY IS IN BAD SHAPE. HONESTLY, I KIND OF CAN’T EVEN STAND GOING THERE ANYMORE.”
That was the general mood plaguing Salt Lake City’s only outdoor mall, The Gateway, when new investors came in with $100M for renovations. And while changes were quickly made to up their street cred, one critical area was left untouched—their social presence.
As the first Social Media Director under new management, I developed a social media strategy that redefined their audience, messaging, goals, and social brand. I also created monthly content calendars, maintained their social pages, and concepted social campaigns to promote their new events—like Gospel Brunch and Yoga on the Plaza.
ART & COPY: LACEY GONZALEZ