FOR OVER 30 YEARS, THE CARTER CENTER HAS RESOLVED CONFLICTS, ADVANCED DEMOCRACY, AND FOUGHT FOR HUMAN RIGHTS IN COUNTRIES ALL OVER THE WORLD. IN 2020, FOR THE FIRST TIME EVER, IT WAS OUR ELECTION THEY WERE FIGHTING FOR.
Fake news consumed our country and false claims of a rigged-election plagued our presidential race—making history in the worst way. But a free and fair election is the cornerstone of our democracy. So, the Carter Center fought back.
Together, we created an award-winning campaign to help clear up misinformation, soothe fears, and encourage all Americans to vote.
One of the biggest challenges we faced was getting Americans on both sides to listen. We needed an idea that wouldn’t insult or demean those feeling real fear—something that would capture their attention and begin to rebuild their trust in our system.
In the end, our campaign of videos, social posts, and Instagram GIF stickers was a rousing success. Our easily shareable content started conversations and spread across social—reaching Americans on the right and the left. Even garnering shares from celebrities and journalists like John Cusack, Nicholas Kristof, Prentice Penny, and more.
COPY: LACEY GONZALEZ // ART: LARISSA MCCARTNEY // DESIGN & ANIMATION: GIEDRE DOMZAITE // CD: PHILLIP ALLEN & JESSICA SELANDER // MUSIC: ANTFOOD